WeReward

A branded loyalty and customer engagement platform for independent cafés and restaurants: digital loyalty cards, online and table ordering, reservations and push offers.

Services
UI/UX design
iOS and Android app development
Web admin dashboard
Industry
B2B · Hospitality
  • Case study cover: the WeReward app on a phone beside a café’s branded web page on a laptop
  • A hand holding a phone showing a WeReward loyalty card with ten points collected
  • A customer ordering on their phone in a café, beside a cup of coffee
  • Case study cover: the WeReward app on a phone beside a café’s branded web page on a laptop
  • A hand holding a phone showing a WeReward loyalty card with ten points collected
  • A customer ordering on their phone in a café, beside a cup of coffee

Overview

Project Overview

WeReward is a modern loyalty and customer engagement platform for the hospitality industry. It gives independent cafés, restaurants and coffee shops branded mobile apps and a user-friendly web dashboard to strengthen their relationship with customers.

The result is a reliable, brand-friendly platform that helps hospitality businesses stay in touch with their customers, with full control over operations.

It includes digital loyalty cards, online ordering, table ordering, push notifications and real-time reports: everything a business needs to build loyalty and bring customers back.

Sphinx Solutions handled the whole build: the iOS and Android apps, the online admin dashboards and the customer support site. We made the platform safe, scalable and easy to use from design to backend, with a flexible loyalty system, instant alerts, table reservations, multi-location support and real-time order tracking.

Client Requirement

What the Client Needed

01

Custom-branded mobile apps

Fully branded iOS and Android apps matching each business’s logo, colour palette and menu.

02

Digital loyalty and rewards

A digital loyalty programme replacing paper cards, so customers collect and redeem points in the app.

03

A user-friendly admin dashboard

A back office where owners manage the menu, orders, reservations, loyalty points and customer data without technical help.

04

In-app ordering and reservations

Delivery and pickup orders and table ordering, so customers can order or reserve a table through the app.

05

Push notifications

Instant notifications to promote new offers, events, loyalty rewards and announcements.

06

Delivery platform integrations

Connections to popular delivery platforms, so businesses manage every order in one place.

Problem Statement

The challenge

In food and hospitality, cafés and restaurants find it hard to keep customers for the long term. Big chains have their own apps, loyalty schemes and technology, while small businesses make do with manual tools or costly third parties.

The client saw the need for an all-in-one platform that lets hospitality businesses run customer engagement, loyalty and online services through their own branded apps.

Many businesses still used paper loyalty cards, which customers lose or forget, so retention suffered.

Online orders, bookings and promotions ran on separate systems, which complicated daily work.

Most cafés and restaurants had no direct line to their customers, so they missed marketing opportunities.

And they lost earnings to high third-party delivery commissions, with no control over their branding or the customer experience.

The solution

Sphinx Solutions built iOS and Android apps that carry each business’s brand, its logo, colours and menu, giving customers an easy way to collect and redeem loyalty points, order, and book tables.

  1. A digital loyalty plan in the app: customers collect and use points with every purchase, no paper card needed.
  2. An all-in-one admin dashboard for orders, reservations, menus, campaigns and customer data, with no technical expertise required.
  3. Push notifications that let businesses send offers and reminders, encouraging repeat visits.
  4. Online ordering integrated with delivery services, so businesses manage their orders and reduce third-party costs.

The result is a complete, scalable, brand-friendly platform that helps local hospitality businesses move into the digital space.

For us, WeReward was more than building one app: it was about creating a tool that helps small, independent businesses flourish in a competitive market. We saw the chance to bridge the gap between modern technology and local hospitality businesses, and to turn the client’s vision into a practical, user-friendly solution that adds real value for owners and their customers.

The Sphinx team Sphinx Solutions
Customer testimonial

“Working with Sphinx Solutions was one of the best decisions we made for our business. They understood our requirements and delivered an easy-to-use app. Managing orders, loyalty points and customer engagement has never been this easy. Their support throughout the project was tremendous, and we are already seeing a difference in customer visits and sales.”

How We Work

Development Process

  1. Step 1

    Understanding the client’s vision

    Detailed discussions about the business model, target users and platforms, noting the challenges, requirements and goals.

  2. Step 2

    Requirements analysis and planning

    A clear development plan covering loyalty, ordering, reservations and third-party integrations, with a timeline for each phase.

  3. Step 3

    UI/UX design

    Brand-friendly app designs that adapt to each business’s menu and identity while keeping the customer experience smooth.

  4. Step 4

    Development and integration

    A safe, scalable backend for the app’s main features, with third-party services, alerts and multi-site management.

  5. Step 5

    Mobile apps and dashboard

    Working Android and iOS apps, and an online admin panel for loyalty plans, orders, bookings and customer data.

  6. Step 6

    Testing, launch and support

    QA checked the apps and the panel, then we launched on the App Store and supported the client with updates and fixes.

Implementation

Implementation Step

Kick-off and requirements

A series of meetings and discovery sessions to understand the client’s business goals, audience and platform functions.

Feature mapping

A detailed feature list and user journeys for the apps and the admin dashboard, which set clear priorities and deadlines.

Design and experience

Clean, brand-friendly designs for customers and owners, each reviewed and approved by the client before going further.

Backend and integrations

A scalable backend for loyalty, orders, reservations and customer data, with third-party services and notification tools.

Apps and dashboard

Fully functional iOS and Android apps and the online admin panel, both styled to each business’s branding.

Testing, training and deployment

Comprehensive testing, then launch, with training and documentation so the client can run the platform easily.

Impact

Impact It Created

Better customer retention

Easy digital loyalty programmes helped businesses keep more of their customers.

Simpler operations

Orders, reservations and customer statistics handled from a single dashboard.

More customer engagement

Instant push notifications about offers and events brought customers back.

Profit and brand control

Less dependence on third-party apps saved commission and gave businesses control of their brand.

Tech stack

What It Was Built With

In closing

Summing Up

WeReward let us deliver a smart solution for hospitality businesses that want stronger relationships with their customers. Combining loyalty rewards, online ordering, table bookings and engagement in one easy app, we helped them move away from old systems and expensive third-party apps.

It is a good example of the right technology simplifying operations, improving retention and supporting growth.

Questions &
Answers

What people usually ask about WeReward and about building something like it.

WeReward is a custom loyalty and customer engagement platform for cafés, restaurants and hospitality businesses, to manage orders, bookings and rewards through a branded app.

Yes. Each app is tailored to the business’s logo, colours, menu and branding, so it feels like their own platform.

Yes. Customers place delivery or pickup orders and book tables directly in the app.

Yes. The admin dashboard handles orders, reservations, loyalty programmes and customer data in one platform.

Yes. The app can connect with services like Uber Eats and Deliveroo, so in-app and third-party orders are managed together.

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