OTT platforms, streaming apps and the broadcasting systems behind them. We build media software that holds an audience and gives the operation running it something it can actually manage.
Trusted By
750+ happy clients, including top Fortune 500 companies
Our solutions
End-to-end software for audience engagement and operational efficiency, built for digital advertisers, streaming providers, content production companies, news portals and MSOs alike.
Feature-rich cross-platform and native apps for phones and tablets, built on current frameworks and designed around content management and broadcasting rather than bolted on afterwards.
Streaming platforms customised without limits, whether that means carrying your brand identity onto an existing platform or standing a new one up from scratch, down to the interface, typography, layout and palette.
ERP modules for centralised data, real-time insight and integration with what you already run, aimed squarely at the efficiency of advertising management.
Chatbots that extend reach without costing you the experience, broadcasting content to audiences worldwide and lifting engagement rather than deflecting it.
Keeping up with a trend and holding an audience is difficult without a social presence. We build the social networking applications that give a media operation one.
Our offerings
Software built for an industry that changes shape every couple of years. Whichever business model you are betting on, the systems underneath it have to be ready to be rebuilt.
Optimising the workflows a media business actually runs on, with the integration and the headroom to scale that the current setup is probably missing.
Categorising and distributing content so premium material reaches every channel and streaming device it should, and can be found once it gets there.
Managing digital assets, distribution channels and metadata together, which is the only way broadcasting at scale stays coherent.
What are you waiting for?
Consult our team and kickstart your project today.
Guide
Five questions that come up in every media build, answered in the order they tend to arrive. Pick the one you came for.
In this guide
Planning an OTT or streaming build?
Talk to our team about the delivery, rights and monetisation decisions that shape the architecture.
Talk to an expertSix features decide whether a media product holds an audience or loses it to the next tab. None of them is optional at this point. They are what a user now assumes.
Content delivery
Streaming, on-demand access and offline availability together, so a user reaches music, video, film or games whenever they want them rather than whenever the connection allows.
Personalised recommendations
AI over stated preference and observed behaviour, surfacing content that is actually relevant. This is the single feature with the largest effect on engagement.
Social sharing
Letting a user pass something on to their own audience, which turns an individual viewer into a distribution channel and costs you nothing per share.
Interactive elements
Polls, quizzes and challenges give the audience something to do rather than only something to watch, which is what converts passive viewing into a habit.
User profiles
A customised experience and recommendations that fit it, with multiple profiles under one account so a household is not treated as one person with contradictory taste.
Push notifications
Timely, targeted notices about new content and promotions. This is the mechanism that brings a lapsed user back, and the one most easily abused into an uninstall.
Cross-platform frameworks, Flutter and React Native in practice, are the default for entertainment products now, for four reasons.
Cost
One codebase for iOS and Android instead of two native builds, which removes most of the duplicated effort and most of the duplicated cost.
Reach
The same product runs across devices, operating systems and the browser, so the audience is not limited by what you chose to build first.
Maintenance
A single codebase means updates and bug fixes land on every platform at once, rather than one platform waiting behind the other.
Consistency
The product feels the same wherever it is opened. That consistency is user experience and brand at the same time.
Five integrations that change what a media product can do, rather than only how it looks.
Artificial intelligence
Personalised recommendation, automated content moderation, content tagging and sentiment analysis, the work that does not scale by hiring.
Augmented and virtual reality
Immersive experiences that have no offline equivalent: virtual concerts, set tours, interactive gaming worlds.
Live streaming
Broadcasting concerts, matches and events as they happen, with the real-time layer around them (live chat, Q&A and polls) that turns an audience into participants.
In-app purchase and payment gateways
The plumbing monetisation depends on: subscription management, premium content access and ad-free tiers.
Social media integration
Letting users share, follow and find what is trending without leaving the product, which is both retention and acquisition.
What works depends on the content and on who is watching it. These five are the strategies most media products actually run, often in combination.
Advertising integration
Interstitials, banners, native placements and rewarded video. The oldest model, and still the one that pays for free tiers.
In-app purchases
Buying access to specific premium content, transaction by transaction, for users who will not commit to a subscription.
Subscriptions
Recurring access to premium content and an ad-free experience. Predictable revenue, and the model that rewards a deep catalogue.
Freemium
Core functionality free, upgrades paid. It widens the top of the funnel, which matters when discovery is the hard part.
Sponsorship and partnerships
Sponsored content, branded video, brand promotion and events, revenue that does not depend on the audience paying directly.
Launch is where the work changes, not where it stops. Four components decide whether the product survives its first year.
Bug fixing
Glitches and errors surface after release, on hardware and networks no test plan covered. Fixing them promptly is what stops a functional problem becoming a reputational one.
Enhancements and updates
Updates and security patches answering real performance issues, user feedback and disclosed vulnerabilities, alongside the new features that keep the product current.
Performance monitoring
Tracking usage and performance to find scalability limits and optimisation targets before an audience does, reading the logs and the metrics rather than the reviews.
Helpdesk and technical support
Somewhere for a user to go: documentation plus support over phone, email and chat. Most churn is a question nobody answered.
Why Sphinx Solutions
We build end-to-end for startups and enterprises alike, shaping each engagement around what the client actually specified. Whether you are a media startup finding an audience or an established operation trying to run one more efficiently, the work starts from your goals rather than our template.
200+
In-house engineers
1500+
Solutions delivered
1.5x
Faster delivery
99%
Client satisfaction
Resources
UI/UX design
What separates an app people tolerate from one they reach for without thinking.
Anand Mahajan
20 Jan 2022
App Development
Scheduling looks simple until you meet time zones, recurrence, and sync conflicts.
Anand Mahajan
20 Jan 2022
UI/UX design
The smallest component on the page, and the one most often blamed for a lost sale.
Anand Mahajan
20 Jan 2022
Connect with us
Everything you need to know about building media software. Can’t find your answer? Get in touch.
By removing the friction between someone wanting content and getting it. In practice that means:
It needs a strategy rather than a channel list, everything from producing the content to promoting it. The sequence:
For the audience it is a better experience; for the business it is what makes that audience measurable and reachable. Specifically:
It varies by discipline. For film and video editing, Adobe Premiere Pro, DaVinci Resolve and Autodesk Maya. For visual effects, Autodesk 3ds Max, Pixar RenderMan and Autodesk MotionBuilder. For digital media and publishing, Adobe Creative Cloud, YouTube and WordPress.
The technologies currently doing the most work across production and distribution:
Experience with content delivery at scale, because streaming architecture is where these projects usually fail, and with the rights and licensing constraints that shape what the software is allowed to do. Beyond that: a team that has shipped both the audience-facing product and the operational systems behind it: a viewer app and a broadcast workflow are not the same problem, and most media businesses need both.
