WebMaxy Analyzer
A web analytics tool that shows you what visitors actually do. Watch a session back, see where the clicks land, follow a funnel to the step people drop at, and ask them why with a survey.
Overview
WebMaxy Analyzer maps and visualises how people engage with a website: session recordings, interactive heatmaps of their clicks, surveys and polls. There are a lot of ways in it to find out how a site is actually being used.
An all-in-one analytics tool built to show a business what its visitors intend, not just how many of them turned up.
WebMaxy came to us with the idea of a feature-packed analyzer that would help businesses understand the intentions of their website visitors through smarter analytics. They wanted the whole tool to be genuinely easy to use and engaging with it.
After thorough research they chose Sphinx Solutions as the technology partner for the web application. Building a fully featured analytics tool took considerable research and planning before any of it was written.
Our team evaluated the concept and built to it. Launching something that analyses user behaviour well is not a small undertaking, and we delivered the web application with the interface and the advanced features WebMaxy were after.
WebMaxy set out to build a tool that reads overall user behaviour through a wide set of features: session recordings, heatmaps, push notifications, funnel view, surveys and polls, form analytics and more besides.
Among several product concepts, WebMaxy Analyzer is the all-in-one: session recordings, click and scroll maps, surveys and feedback, in one tool.
The biggest challenge we faced on the project was the sheer amount of competition in this market. The aim was to build something distinctive enough to stay a step ahead of it.
Our developers planned the strategy and built a solid wireframe first, which is what made the development straightforward when it started. Every feature was worked through on its own terms rather than assembled from a list.
We followed an agile process throughout, which is how the fundamentals stayed in hand and the problems that came up during development got dealt with as they arrived.
Sphinx helped WebMaxy build a feature-rich analytics tool that identifies user behaviour and the patterns in it. The objective was to make it powerful and convenient at the same time, for tracking what people do on a website.
Sphinx designed and developed the whole user experience, handled the backend integrations, and launched a robust, high-end analyzer for WebMaxy on time.
“We are glad we chose Sphinx Solutions to take our project to the next level. From ideation to final implementation, they gave every stage of the work real effort and professionalism. Thank you, Sphinx, for meeting all our expectations.”
What people usually ask about WebMaxy Analyzer and about building something like it.
Typically $20,000 to $150,000. An app with highly complex features and an advanced interface can run past $250,000. What moves the figure is the level of complexity, the features, the developer’s hourly rate and the platforms involved, so it is worth getting an estimate for your own project rather than working from a range.
From idea to deployment it runs through ideation and planning, market research to understand the audience, defining what the app has to do, design planning and wireframing, front-end and back-end development, then testing and deployment.
JavaScript is the most widely used, but PHP, Ruby, Python and C# are all used extensively in web application development. Which is best depends on what the project needs and where the development team’s expertise lies.
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