Vivino
One of the most popular online wine marketplaces in the U.S. Rate a wine, check its price, or scan a label and get the wine back, then buy the bottle without setting foot in a shop.
Overview
Vivino is one of the most popular online wine marketplaces in the U.S. The app is a robust platform connecting a community of more than 30 million oenophiles across the globe. Wine ratings, price checking and a wine scanner, wrapped in an interface people actually enjoy using, are what make it a first choice among wine enthusiasts, and one of the finest wine apps on Android and iOS, with up-to-date information, catalogues, prices and reviews.
Sphinx Solutions helped Vivino stand out in the wine industry by developing an all-inclusive online wine platform through an application.
Vivino envisioned more from their application than a shop to buy wine in. They came to us with an idea: to establish themselves as a platform where customers share reviews, find the nearest shop, scan a bottle and compare prices.
Vivino was the first digital platform of its kind for wine, so there was no reference to look to in the market. They wanted the most advanced and genuinely useful features, enough to help people make a better choice and bring the finest wines to their table.
Vivino had a highly specific concept: the best wine app for wine lovers, guiding them through their wine voyage. Wine has a wide customer base, and we realised early that serving all of it properly through one app is difficult.
They wanted an app that helps people explore top-class wines, see customer reviews and get the best online purchase deals, one advanced enough to scan a bottle and give detailed information about it.
Building a secure and scalable app with OCR was the hard part. It also had to track and keep records of every wine scanned, rated, tasted and purchased.
So we took precise note of the requirements and built accordingly. To make Vivino stand out, the app had to be thorough enough to remove the need to visit a wine store at all, and secure and scalable enough for demand that was still growing. It now serves as a blueprint for digital platforms in the drinks industry.
Vivino chose us as their technology partner for our UI/UX capability backed by engineering, and trusted us to design an extremely complex application from scratch.
They were confident in our dedication and engineering background, sixteen years of it , which is what made us a fit for requirements this complex. We set out to unite the wine community in the U.S. through one app, and to make conventional retail stores beside the point.
We redesigned the user experience end to end, performed complex back-end integrations, and launched a brand-new application on time.
The work paid off: Vivino’s founder, Heini Zachariassen, drew appreciation from across the community, and Vivino is today the most popular wine application in the U.S., having received more than 2 billion investments from renowned investors.
+34%
Conversion rate
+28%
Average order value
2.6×
Wine discovery
“We’ve been working with Sphinx Solutions for a long time now. They have a great team of expert mobile app developers.”
Tech stack
What people usually ask about Vivino and about building something like it.
Vivino is a free wine app and it’s available on both iOS and Android. It offers wine lovers access to properly updated information about authentic wines.
You take a photo of a wine label, or of a restaurant’s wine list, and Vivino’s image recognition returns average pricing, reviews and ratings for each bottle instantly. From there you can buy world-class wines through its marketplace.
Prices are determined by Vivino user activity and by online retailer prices. The figure shown in the green button is the exact price offered by the seller.
There is no single figure. It depends on the developers’ location, the feature set, the tech stack, the platforms, complexity, third-party integrations, design and timeline. For a robust, feature-rich application of this kind the ranges are roughly $15,000 to $20,000 for a small wine app, $25,000 to $30,000 for a mid-size one, and $50,000 to $70,000 for a complex one.
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