Tru Hair & Skin

A fast, scalable Shopify store for an Ayurvedic hair and skin care brand, migrated off a WordPress site that crashed under heavy traffic.

Services
Shopify development
Shopify store integration
Industry
B2B · eCommerce
Case study cover: the Tru Hair & Skin store on a laptop, offering a free skin serum

Overview

Fast and Scalable eStore

Tru Hair & Skin is an Ayurvedic technology company known for its comprehensive range of hair and skin care products. It combines 5,000-year-old Ayurvedic science with the latest technology for lasting hair growth and skin rejuvenation.

Tru Hair & Skin approached Sphinx Solutions for custom Shopify store development, to set up an online platform with an unparalleled user experience.

As a leading Ayurvedic treatment firm, their aim isn’t just to sell products but to give an informative, immersive experience that helps customers make informed decisions about their daily hair and skin care.

We Helped Them Sail Through

The challenge

Site performance was the main challenge Tru Hair & Skin faced. Their WordPress site often crashed under high traffic, so they could not run paid ads properly.

We resolved the crashes by migrating the store from WordPress to Shopify.

They wanted a more user-friendly, intuitive store, recognising the need after persistent speed issues and a poor user experience.

Our developers took the concept from the client and built a precise plan, using custom Shopify store integration to address every major challenge.

We followed an agile approach, with engagement models personalised to the client’s business needs.

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The solution

Tru Hair & Skin approached us to improve their website’s performance and make its UI more intuitive. Our developers built a roadmap for a feature-rich eCommerce platform on Shopify.

  1. A revamped user interface, aligned with current design standards and user expectations.
  2. Fixed site speed issues, so the store delivers a seamless, swift experience.
  3. A custom skin and hair analysis lead magnet that generates leads organically.
  4. Martech integration to unify the customer experience, and integration of the WebMaxy marketing tool, which significantly boosted online reach and engagement.

The result is a Shopify store built for performance, ease of use and engagement, able to engage and convert more visitors efficiently.

Working with Tru Hair & Skin was an amazing experience for us. The main challenge in this project was speed and performance. We know how much a fast, mobile-responsive store matters in today’s market, and our team took the challenge head-on and resolved it.

The Sphinx team Sphinx Solutions
Customer testimonial

“We are glad to partner with Sphinx. They have done an excellent job of making our website more intuitive, user-friendly and convenient. Their support and technical guidance brought massive improvement to the whole project.”

Tech stack

What It Was Built With

Questions &
Answers

What people usually ask about Tru Hair & Skin and about building something like it.

Store setup, theme customisation, app customisation, custom development, SEO, mobile responsiveness, and security and support.

Shopify makes a lot of it easier: a user-friendly interface, pre-built themes, a hosted platform, a strong community, and good developer resources.

Not for a basic store, but a developer helps with app integration, Shopify migration, maintenance and support, Shopify Plus development, and any custom functionality.

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