Chrysalis

An online learning portal for a Pune consultancy whose workshops had always been held in a room. Course categories, secure sign-in and a subscription that opens the whole catalogue rather than one lesson at a time.

Services
UI/UX strategy
Web development
Backend architecture
Industry
B2B · e-Learning and professional services
  • Case study cover: the Chrysalis portal on a laptop, headed “Change your world” over a photograph of Manish Gupta on stage, with course search, sign-up and a subscribe button
  • The Chrysalis portal: trailer videos above a trending courses row carrying a sales programme, a habit-building course and a life design blueprint
  • Case study cover: the Chrysalis portal on a laptop, headed “Change your world” over a photograph of Manish Gupta on stage, with course search, sign-up and a subscribe button
  • The Chrysalis portal: trailer videos above a trending courses row carrying a sales programme, a habit-building course and a life design blueprint

Overview

Together, Sphinx and Chrysalis

Chrysalis is a Pune consultancy founded by Manish Gupta, known for entrepreneurial consulting and personal growth coaching. Its academy arm, MG Academy, had built a reputation on leadership development and turning organisations around.

Take a room full of people and make it a catalogue anyone can subscribe to, from anywhere, at any hour.

They came to Sphinx Solutions wanting a website where anyone could find and watch the lessons that had until then been delivered in person, without having to be in the room.

Building it took real planning rather than a template. Our team went through the concept, worked out what a learning portal actually has to do, and built to that.

By its own account the academy had already reached millions of individuals, more than 2,500 entrepreneurs and thousands of organisations before any of it was online.

A Room Full of People, Turned Into a Catalogue

The challenge

Chrysalis ran its life-changing workshops and sessions offline, in person. Demand grew past what a room can hold, and they recognised they needed an online portal to reach the audience they now had.

A website packed with the content, aimed at industry professionals, businesses and organisations, where subscribing and finding a lesson takes one click.

The hard part of an education portal is not the video. It is making a large, growing catalogue feel small enough to choose from.

Our developers took the feature list from the client in detail rather than assuming it, then built the parts that let a user subscribe and explore without hitting a wall.

It also had to hold up. A consultancy with this reach does not release a course quietly, and the traffic arrives in bursts.

The solution

We built a fast, secure and genuinely usable website, aimed at letting any visitor browse every category and pick a lesson without effort. Four things carry it:

  1. Course categories. The full catalogue is online and split into subcategories across entrepreneurship, personal growth, professional skills and leadership, so browsing narrows rather than sprawls.
  2. Secure login. Proper authentication protects the personal details behind an account and keeps unauthorised people out, which is what makes a subscription worth having.
  3. A subscription model. One subscription opens the catalogue instead of charging per lesson, which is both a better deal and a better reason to come back.
  4. A scalable platform. The site is built to carry high traffic and heavy activity without losing performance, because demand was the reason it existed.

The backend was designed around performance and scale rather than bolted on, and the build went through automated testing and a full QA pass at several stages before it went live.

Tech stack

What It Was Built With

Questions &
Answers

What people usually ask about Chrysalis and about building something like it.

It runs through the same stages whichever way you deliver it: define the project goals, research the market, understand who it is for and what they want, work up the concept, design the interface, choose the tech stack, build it, test it thoroughly, and launch.

They can be, but it turns on the target market, the way you charge for it and who else is already there. Deep market research and a real business plan matter more to the outcome than the build does.

Duolingo is the most downloaded. Popularity varies a great deal by audience, market and region though, and there are plenty of platforms with enormous reach that most people have never heard of.

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