Overview
Amaze Ads uses artificial intelligence to make ad automation easier and more effective for Amazon and Walmart sellers. The goal was a hands-free system that takes the work out of managing campaigns by hand while improving return.
It automates the parts of marketing that reward consistency rather than judgement: ad optimisation, budget allocation and audience targeting.
By reading real-time data, Amaze Ads adjusts campaigns as they run, refines the targeting and moves the bidding to match what the market is doing, so a seller can scale without the ad spend running away from them.
Smart bidding, predictive analytics and automated audience segmentation put the ad in front of the right person at the right moment. The point of all of it is that a brand can run a campaign that performs without somebody tuning it every morning.
Client Requirement
01
An Amazon ads automation tool that keeps improving ad performance on its own, with no manual adjustment in the loop.
02
One solution built specifically to manage and optimise campaigns on both marketplaces, so execution stays consistent across the two.
03
AI-driven audience analysis, so ads reach customers at the point they are most likely to act rather than whenever budget allows.
04
A live dashboard with detailed analytics on how the advertising is doing, so decisions come from data rather than from last month’s report.
05
Budget allocated by the system, cutting the spend that goes nowhere and putting it where the return is.
06
The repetitive tasks handled end to end, so the team spends its attention on growth instead of micromanaging campaigns.
Running ads across Amazon and Walmart properly is slow work, and it does not stop. Without real-time insight and automation, sellers struggle to get value from the spend, and it shows up as high costs, weak conversion and opportunities that pass.
Managing ads by hand meant constant monitoring: bids adjusted again and again, and no way to know quickly whether any of it was working.
Without a data-driven approach, targeting the right audience is guesswork, optimising at scale is not possible at all, and a shift in the market is noticed late. Plenty of brands overspend and never see the return they planned for.
Integrating cleanly with Amazon Ads and Walmart Connect while keeping the data accurate was its own problem: two platforms, two sets of rules, and a figure that has to mean the same thing in both.
The tools that already existed were, for the most part, built for specialists. A seller without a marketing background could not get value out of them, which put automation out of reach of exactly the businesses that needed it most.
Amaze Ads is an AI-powered tool built by Sphinx Solutions to make advertising on Amazon and Walmart easier. It takes the manual work out by automating campaign management, bid adjustment and audience targeting, so a business gets better results for less effort.
The system reads the data as it arrives, tunes the placements and adjusts the strategy on its own. What that buys a brand is a campaign that keeps performing without anybody having to keep watching it.
Sphinx Solutions delivered an AI ad automation platform for Amazon and Walmart: bidding, targeting and budget allocation run by the system, real-time syncing with Amazon Ads and Walmart Connect, and a dashboard plain enough to be used by someone with no marketing background.
“Amaze Ads has completely changed how we run our ads on Amazon and Walmart. Before, we had to spend hours manually adjusting bids, tracking performance, and making changes. Now, the AI does it all for us, and our ads keep getting better! We are spending less money but making more sales, and the platform is so easy to use that even someone with no marketing experience can use it. It’s the simplest and smartest way to manage ads, and we are extremely happy with the results.”
Implementation
The eight stages the build came down to, from understanding what makes manual ad management painful to keeping the platform current as the marketplaces change.
We studied what makes manual ad management hard: the constant bid adjustments, the cost of getting them wrong, and targeting that never quite lands.
We built the algorithms that adjust bids, pick the audience and watch campaign performance, so the advertising runs at its best with very little input.
We connected Amaze Ads to Amazon Ads and Walmart Connect, so a business runs both from one place instead of moving between two consoles.
The AI reads the data as it arrives, cuts the spend that is not returning, and tunes the campaign for a better result at a lower cost.
We designed a dashboard that lets somebody set up a campaign, follow how it is doing and act on what it tells them, in a few clicks.
We tested hard to tune the algorithms and improve their accuracy, and to be sure the advertising runs smoothly once nobody is watching it.
Amaze Ads went out on cloud infrastructure, which is what keeps it quick and dependable whether the seller is one person or an enterprise.
We keep improving it: reading what users tell us, extending the automation, and staying current as the ad platforms change their own rules.
Impact
Businesses can run and optimise campaigns automatically, which gives back the hours that used to go into adjusting them.
The AI does the complicated part, so somebody with no background in advertising can run a campaign that works.
Targeting and budget control together mean less money spent for a better result, which is the whole argument for automating this at all.
The system keeps updating the advertising so it reaches the right people at the right moment, rather than being set once and left.
Both marketplaces are managed together, so nobody is switching between platforms to keep two sets of campaigns straight.
A small seller and a large brand run the same platform. It scales with what is being spent rather than requiring a certain size to be worth using.
Tech stack
In closing
Amaze Ads is an AI tool built by Sphinx Solutions to help businesses run advertising on Amazon and Walmart. It automates bidding, targeting and budget control, so campaigns perform without the constant attention they used to need.
With clean integration into both marketplaces, it helps a business spend less, sell more and grow faster. It is a simple and effective way to manage advertising and get a better result from less work.
What people usually ask about Amaze Ads and about building something like it.
An AI-powered ad automation tool built to help businesses run and optimise advertising on Amazon and Walmart. It manages budgets, improves targeting and lifts ad performance with very little input.
It reads the data as it arrives, adjusts bids, finds the right audience and optimises the campaign automatically. That saves time, cuts the spend that returns nothing, and improves the result.
Amazon Ads and Walmart Connect, so campaigns on both marketplaces are managed from one place.
Amaze Ads connects to your ad accounts, tracks performance and adjusts as it goes. Once the campaign is set up, the AI handles the bidding, the targeting and the budget.
Yes. It is built for any size. A small seller and a large brand both get cost-effective advertising out of it, which is rather the point of automating the parts that used to need a specialist.
Yes. Performance tracking is live, so you can see how the advertising is doing and decide from what it shows you rather than from a report after the fact.
No. The AI handles the complicated part, so you can get on with the business while the advertising runs.
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