App Ideas – How to do right homework for your Innovative App
If you have a great idea, there are maximum chances that there would be a tough competition. So how would you let your idea grow sustain and win in such a crowded space?
Though the answer is so straightforward you can always start with coming up with a solution which solves the problem of the specific audience; focusing on a smaller subset of the larger market, tailored to the distinctive needs of the users in a way that the extensive apps can’t.
Also in crowded spaces, you can go through the 1-star reviews of the biggest apps in that space and see what the common themes are. You’ve now found the biggest pain point or dissatisfaction with current solutions and you can focus your app on those problems.
This will often mean adding a feature but can also be as simple as better design, faster performance or even offering a free competitor to a paid app.
Right now, the Google Play store alone has over 2.2 million mobile apps slightly exceeding with Apple App Store having 2 Million and more launching each day. And brands everywhere keep creating new apps—many of which use new, shiny technology like geolocation, virtual reality, near field communication and augmented reality.
I have an Idea for an App
— Sphinx Solutions (@sphinx_solution) June 21, 2016
Did you ever be in a situation where you felt I have a million-billion dollar app idea which can create a big buzz by solving big pains of its users?
Often three types of people come to us, one who think their idea has a big potential and can disrupt the current ecosystem. Secondly, enterprises who want better customer service, want to eliminate gaps and TAT within organizations (You can say them enterprise mobility solutions aspirants) and third who have already apps and they want to revamp it with additional features, enhanced UI etc. – Said Anand Mahajan CEO of Sphinx Solutions.
App Ideas – Know the secret recipe for success?
So far you have got a brilliant idea, it is more important that you do your homework properly before going into development. Here I am going to help you to make a concrete path starting from market strategy to final deployment. Always remember only a great idea is not enough, till it gets executed properly. Either it would be its naming or marketing or development partner or monetization model or features or the platforms you are going to select, be very careful about every minute thing.
First thing first – What problems you are going to solve:
Be very clear with your idea that what problem you are going to solve and how. Consider choice and preference of its users. Talk to your friends and families that if they were the users what they would expect from an app?
Always start with lean marketing
Often I have seen, people land with some other mobile app idea and eventually land to a different solution. It is just because they try to solve a lot of problems in one solution. Lean thinking continuously helps you to better understand the possibilities and opens the door of continual improvement.
The market research aims to understand the reasons consumers will use your application. It actually helps you to understand their behavior in terms of how people will discover and engage with your so it will save you wasted time and hard earned money.
Your Market study should comprise of
- Behavior of mobile app users
- Age Group who is going to use your application
- Ethical Cultural Habits and Nature
- Social and personal factors
Types of Market Research
- Primary Research – This type of study is done by taking the direct response of potential users who will use your mobile application. We use a variety of tactics to carry out primary market research, including phone calls, interviews, polls and surveys and question answers with the people around you.
- . Secondary Research –The secondary research heavily relies on the studies or information which is already available in market such as information about your target audience –
- Your customer
- Device/Platform/OS they use
- Educational background
- Their Economic Status
- Age Group
What Reasons would make them install the app?
- Describe the habit of users related to your application
- Eg: Grocery buying from malls or from sites like Bigbasket?
- What is the frequency of using the similar app?
- Eg: many people use social media app just after leaving the bed, there are many apps what people install to get their work done and uninstall it forever.
- Who is the market leader, at what location they have a maximum number of users?
- Point out best reasons so people would use your application instead of the competitors.
- Get valid reasons if you were in the place of a customer would you use it? If yes; what would be the strong reasons for you to use it?
- Do a Competition Research
- Find out the Competitors available in your niche and what influence they have on the market?
Case – 1. There are high chances that the idea is in the market but you have not clue about it, then take following steps:
- Never underestimate the market, many times we see that certain idea does not get legitimate influence in the market, well it could be due to its poor implementation and marketing. Also, everything has a proper time, falling in both scenario either ahead or falling behind can cause a poor response. Take help of Google trends and similar tools to understand what could be the right time.
- Google the relevant queries of your Idea along with Target location
- Example: If my idea is to solve the challenge for patients to find doctors nearby, I would search “Doctor Search application in New Jersey” or “Find a Doctor in NYC” and you would get the reference applications around.
- Please note, do include Target Location, doesn’t matter is it NYC, New Jersey, Miami, It can be the USA or any other country.
- Google the few different applications giving the same solution. Also if you find the best competitor you could type in Google “Competitor vs” and Google will help you find the rest.
- Note down top 3 solutions, check with their social media pages like Facebook, Twitter, Instagram etc.; and check their followers, tweets etc. These social media accounts including their blog will give you an idea about their customers.
Case – 2. If the idea is completely novel and pristine, not yet existing in the market start with creating the storyboard for the idea.
- Storyboard Creation
What Problem are you solving?
- Write down all possible problems that are present in the market?
- You can search also for people complaining about the similar problems online.
- What Solution are you providing? Draw Sketches & forecast the flow
- To the challenges/problems faced what are the solutions provided.
- Note down the complete solution.
- Define Generic type of users for the Solution
E.g.: For platform like Ola there are 3 generic users
- Define User Roles
- Manage Ride Orders
- Manage Payments
- Order history
- Search – Location based
- Rate Estimator
- See Multiple Types of Services
- Choose and Book a cab
- Navigate the cab and the Travel Route
- Share and earn Referral
- Rate and Review the Driver
- See Order History
- Manage Users
- Manage Commission/Membership/Subscription plan for Drivers on Ride
- Manage Rides
- Manage Locations
- Manage Push Notifications
- Create Sketches/Wireframes following the Flow of the main features
What would be your Revenue Generation Model?
- How your app is going to survive, List down which monetization method is the best fit for your mobile App. Here are few examples-
- Premium – Charging to users for installing the app
- In-App Advertisement: Free for its users but generating revenue with Ads.
- Freemium (Gated Features) – This type of apps are completely free for download and basic property remains free but certain features are gated and cost money to be unlocked.
- In-App Purchase: This app monetization strategy involves selling physical or virtual goods within your app.
- Subscription or Paywalls – This monetization model enables app user to view a certain amount of free content and later on prompts them to sign up for a paid subscription to get further.
Make a Marketing Plan in Advance: Make an aggressive market strategy starting from pre-launch to post-launch, ready your social media channels and get well connected with influencers to create a buzz around your application.
Are the Business Drivers and User Needs Balanced? Often we see the business drivers and users have irreconcilable differences. In such scenario, you have to establish a proper check and balance in between both.
We have prepared the presentation format (Download the presentation) where you can simply fill the details and validate your idea. If you are more interested to talk with experts our expert’s team can help you out. Of course, we have a nondisclosure agreement policy. Also, your comments are most welcome to make this post and attached document more useful.