3.8 billion people would be tapping on a screen in 2024. That is exactly half of the population of the world. The ever increasing penetration of smart devices has taken even experts by surprise. When Jobs unveiled the tiny 3.5″ 2G iPhone a little more than a decade ago, no one knew it would become a phenomenon.
Yet, it is not the smartphones per se that are attractive but rather what they can do.
Bank transactions, buying shares, playing games, listening to music, sharing live streams, making video calls, requesting a cab, dimming the lights – the list is endless.
This 360-degree flexibility of a five-ounce piece of plastic and glass that every business in the world intends to tap into.
An app is your gateway to the $418 billion market generated by mobile commerce in the USA alone. You need to invest in an app in 2024 if you want to grow your customer base. Without one, your business strategy is obsolete.
Benefits of Investing in a Mobile App in 2025
If you are yet unconvinced about the upsides of mobile app development, read this article. We analyze the potential advantages from every angle.
- The net has gone mobile
There is no denying how people access the internet. Google has stated that more than half of all search queries are from a smart device.
If a user wants to find a restaurant nearby, the quick and easy way to find out is in the palm of his hand.
A mobile-centric presence (backed up by a website) is the way forward for all businesses, big or small, in the digital economy.
A customer no longer has the time or inclination to fire up their laptop, launch a browser, enter a search term, scroll your website and find what they are looking for. Accessing your competitor’s app would take a few seconds.
Unless you have a presence in this brave new world, you are surely losing out.
- Tool for branding
There is no denying that there is an initial investment into an app made by the best app development company.
But look at what dipping your toe into app development services gets you.
You have an unavoidable presence in screen real estate. Your logo is going to be seen hundreds of times a day when the user scrolls back and forth to Instagram or Facebook.
Every time their finger slides past your app icon, there is an ever-present subliminal notification about your business.
Is there any other way that you could remind a customer about your business a hundred times a day without getting blocked for spam?
And when the requirement for your product happens, you are the automatic choice for the first query because your presence is so firmly imprinted in their mind.
This is why ecommerce stores prefer customers to buy from an app instead of a website. Even the trillion-dollar behemoth Amazon offers app-only discounts to plant an icon a few inches from your face.
- Anytime access
If you send a customer a marketing email offering a fat discount, you have to wait.
First of all, very few customers submit their real email address to ecommerce companies. And those who do usually have 1461 unread emails in their inbox!
Email advertising demands tireless efforts, for results that are not nearly as exciting.
An app, on the other hand, allows you to send push notifications – the tiny messages that show up as a silent icon in the notification area.
Sooner or later, the user would swipe down the notification shade to read a text message and, in the process, have to view all the pending push messages.
Of course, your message would be dismissed with a swipe along with pesky rebate offers from Lyft and free brokerage from Robinhood, but the customer has noticed it.
Sooner or later, they will read one of the offers you send and cash in on it.
- Provide secure payment options
One scary aspect of ecommerce is stolen card information and identity theft. Customers prefer a safe buying environment.
In the past few years, several new payment options have emerged in the mobile app development space.
QR code-based payments have exploded in popularity. It is simple to scan a square black and white pattern and make the payment. The process of pointing a camera at the pattern is by far safer and more comfortable than handing over a credit card, and businesses can generate these codes effortlessly with solutions like The QR Code Generator (TQRCG).
Moreover, most mobile phones support NFC payment options. The payment is made by touching the phone to the point of sale device and exchanging payment info wirelessly.
The future of contactless payments is limitless. But you need an app to cash in on this new wave of innovations.
By giving customers a secure and seamless way to pay through mobile apps, you ensure that they trust your business. There is no fear of credit card numbers being stolen by spyware lurking in the browser.
- Access to data
With an app, you have ready access to a wealth of data. Of course, you cannot share the information you have obtained or use it in an illegal way that breaches the privacy policy.
What can an app read? The phone number, make and model of a device, operating system, storage data, contacts list, user name. The app can also request access to the camera and GPS.
None of it is illegal, and the app asks permission beforehand (during install).
Of course, the user can turn off most of these permissions, but few understand the process involved.
This allows you to map your typical customer persona and develop business strategies that are more pinpointed. That means less wastage and accurate market research.
When mated to social media data, it is an especially useful tool. Imagine the advantage of being able to have an honest insight into the customer’s mind and decision making process at all times.
- 24×7 Customer support
If you were to ask me, I would say this is the biggest plus for launching an app. Customer support is not only about listening to complaints. It is also answering queries that a client might have in a timely manner and two-way communication that every business desires.
With an app, there is no need for a customer to call your toll free number or send a direct message through WhatsApp or Facebook.
The entire CRM mechanism is integrated by your app development company.
Your employees are updated as soon as someone has a query. The widespread use of chatbots means that most apps can automate response throughout the day (and night).
The immediate business response is the first step to more sales. He who answers first wins the game. An app has made it a seamless and pain-free experience to have a conversation with your clients and get to know them.
- In-app advertisement
An app has great potential as a revenue stream. A business is always on the lookout for secondary income streams, and an app could act as a handy solution.
You could advertise on your app and earn handsome returns. These advertisements could be placed unobtrusively either as a banner or a short 15-second video clip.
At the very least, the app would pay for its development and be a revenue-neutral aspect of your business.
Monetizing is gaining traction, and users no longer have an objection to app-based advertising.
Google has plunged into the mobile advertising platform business with AdMob (the mobile version of AdSense) and lent it a whole lot of respectability.
Invest In Mobile App Development Now
The quest is to be a trendsetter. The moment you are a follower, there is no first-mover advantage.
An app is no longer a luxury that few huge brands can afford. It is quite easy to put together an app and market it on social media.
From real-time data to customer service – I have touched upon every benefit that a mobile app brings.
What I have not written about is your image.
An app delivers your brand as a technology-driven business. Sales get a huge boost. You are no longer viewed as someone who is obsolete but as a thought leader in your sphere.
There is significant prestige that comes with having a sleek app on offer, and it could be yours for a very affordable investment.
Some Common Challenges and Considerations While Building Mobile Apps
Developing any mobile application offers good possibilities, but simultaneously, it is supplemented with specific challenges. Here is the account of the major roadblocks faced by developers along with the solution for how to deal with them:
1. Compatibility with All Devices
People have different phones and tablets and often run other operating systems like Android or iOS. Every device has its own screen size and software version. It is challenging to arrange an app that looks and works well everywhere. Developers must test the app on different devices to ensure that glitches do not come up and that the user experience is smooth.
2. User Engagement and Experience
A good application is simple to use, eye-catching, and very engaging. If it becomes very complicated, slow, and uninteresting for users, they will lose interest and uninstall the app. To retain users, companies should work on making attractive, simple designs, easy navigation, and interactive.
3. Security and Data Safety
Mobile applications often use passwords, financial data, and personal details, which are often misused. Therefore, their protection is mandatory. Businesses must form tough boundaries against hackers and prioritize security practices like data encryption, secure logins, and regular security updates.
4. Regular Maintenance and Revisions
Since technology and people evolve, bugs are fixed, new features are added, and performance is optimized; therefore, regular maintenance is required for a high-quality app. Without proper updates and maintenance, an app may become outdated or stop working correctly.
5. Monetization Strategy
Five or six ads blasting subscription fees or overcharging features will only scare a potential user away. However, the app should always have a monetization plan. Companies, therefore, require balanced monetization strategies that give users real value while they generate a profit.
By dealing with this challenge, companies can set the path for constructing successful apps that attract and retain users while staying competitive in the market.
Why Consider Sphinx Solutions For Mobile App Development?
Have you found a trustworthy partner to help you realize your mobile app idea? Sphinx Solutions is at your side!
We develop high-quality and easy-to-use mobile applications to meet business needs. Here, expert developers, designers, and strategists will share their knowledge and skills in building up quality apps made against the understanding of seamless, scalable and innovative applications on iOS and Android.
These are some of the reasons why Sphinx Solutions is the right choice for a business that needs mobile app development services:
- Talent and Experience: Years of experience have made us successful builders of apps for startups, corporations, and even Fortune 500 companies.
- Customized Solutions: We do not believe in one-size-fits-all. Our team tailors each app to fit your unique requirements.
- Last Technology to Build Your Application: When developing your application, use the newest tools and frameworks to ensure it’s fast, secure, and future-proof.
- User-Centered Design: Our UI/UX experts create intuitive yet alluring designs that aid the end-user in engaging with the application productively.
- Agile Development Process: The process is followed with transparency and efficiency, ensuring timely delivery without compromising quality.
- Post-Launch Support: Our job doesn’t stop at development; we maintain and update your app to ensure continuous smooth operation.
Sphinx Solutions can be your partner in creating an e-commerce app, a fintech solution, or an AI-powered mobile platform.
Conclusion
The value of mobile applications cannot be overstated in today’s digital environment; they have become a must for any business. They help improve customer experience, increase engagement, and ultimately drive sales.
However, many still miss out on the mobile app benefits. Consider this guide an answer to why having a mobile is a big deal. Now it is time for you to take action!
Team up with a knowledgeable mobile app development company and let the professionals make your app idea a reality on time and on budget.
FAQ’s:
1. How much does it cost to build an app?
The cost of building a mobile app depends on several factors, including its complexity, features, platform (iOS, Android, or both), and design requirements. A simple app may cost a few thousand dollars, while a more advanced app with custom features can go up to tens or even hundreds of thousands. The best way to get an accurate estimate is to discuss your requirements with a professional app development company.
2. Is it hard to create an app?
Building an app can be challenging, especially if you’re unfamiliar with coding, design, and development processes. It requires careful planning, technical expertise, and thorough testing to ensure a smooth user experience. However, working with an experienced app development team makes the process much easier. They handle everything from concept to launch, so you can focus on your business while they bring your app idea to life.
3. Is it worth building a mobile app for your business?
Absolutely! A mobile app can help your business reach more customers, improve engagement, and increase revenue. It provides a convenient way for users to interact with your brand, make purchases, or access services anytime, anywhere. With more people relying on mobile apps for daily tasks, having one for your business can give you a competitive edge and boost customer loyalty
Anand Mahajan
Souradeep Kundu
Shivraj Dhaygude
