App Store Optimization (ASO) For Your Mobile Apps

What Is App Store Optimization (ASO)?

There are millions of apps in the leading app store so how do you make your app (iPhone, iPad, Android or Windows phone app) visible in this crowd? Your app can be visible only when you use App Store Optimization (ASO) which includes the process of your app ranking high in the app store search result. The higher your app ranks, there are more chances of it getting downloads.

Today the Mobile App Store is a Multi-Billion Dollar Industry

• Apple app store stands second with 1.2 million apps
• Google Play Store tops with more than 1.3 Million Apps
• Windows phone store has 300,000 apps
• Amazon Appstore has 240,000 apps
• Blackberry World has 130,000 apps

If you want your app to be visible in Google Play Store/Apple App Store, then you need to focus on ASO (App Store Optimization):

A. On-Page Optimization

App title: Your app title is the foundation of your on-page app optimization. The app title must be short, attractive yet clear enough to explain to the user what your app is all about. The app title will interest the user enough to go for it.

App description: Have you seen the Meta description tags on websites? Your app description must be the same. It is only the app description that will market for your app. You have just 4000 characters which you can use to make your different mark. Hire a professional copywriter who will use these 4000 characters wisely.

App Icon: The app icon makes all the difference; it must be clear, expressive and creative enough to explain what the app is all about. You can take some example from popular brands like (Facebook, Twitter).

App Screenshot: Humans love visuals, eye-catching screenshots will surely make your app stand apart.

 Category: For selecting an app, people first go to the category because whatever they are looking for it falls into some category or the other. Only by selecting the category they will come to know various apps which are there to further go ahead in selecting the one they need.

App YouTube Demo: Don’t make the mistake to ignore the new feature in Play Store where you can upload a YouTube video that will explain the working of your app completely. When you visually demonstrate the working of your app, it will give a clear picture of the detail functionality and features of your app. This is a very important sales pitch, don’t miss it.

Take the power of Google Plus: All apps have Google Plus plug-in make sure you too have it. This will help users rate your app. Everyone who rates your app is recommending your app to his/her social connections. This shows how strongly this can influence your app’s search position.

It is clearly stated by Google that repetitive and unrelated use of keywords in app title, description, and promotional description will not let your app get submitted in any store and for those mobile apps which are already existing in the app store, Google will scan the app so that it fits well in Google parameter and only if it fits well can the app stay there.

B. Off-Page Optimization

The App Rating: You definitely want your app to be placed in front? For this, there is a combination of factors that include ratings, reviews, downloads, and Google Pluses. Isn’t it obvious that when we see 1200 people giving 5 out of 5 stars to an app, we trust it to be a great app?

App Reviews: App reviews indeed help in increasing downloads of an app. App reviews actually speak about the trust that people have in your app. More review your app gets, there are better chances of it to get downloaded. You must pay careful attention to what people are saying about your app, every user’s opinion makes you aware of the improvement areas of your app.

No of app downloads: Higher number of times an app is downloaded it gives a ranking signal; it also builds trust in viewers as they will go for the app which has a maximum number of downloads.

Link Building: You cannot ignore link building as it is Google’s product. Using tools like Link Analyzer can help you identify quality backlinks and monitor link performance. Effective link building outreach to popular and authoritative websites can significantly boost your site’s credibility and rankings.

Make sure you don’t divert your attention from the above-mentioned on-page and off-page optimization factors, as these factors will benefit you in ranking high in the App Store. The higher you rank better your chances of downloads. All these factors are closely linked, so you cannot afford to ignore any of them. Collaborating with a specialized SaaS link building agency like Jeenam Infotech can strengthen your off-page SEO strategy, SEO strategy, and using backlink monitoring tools can help you regularly track and maintain the quality of those backlinks—ultimately supporting better app visibility and downloads

We would love to know additional tips that will strongly help in app ranking. Waiting for you to share those essential tips in the comment section below!