Cut the Complexity; It’s Time to Redesign Your Mobile App
As, the usage of smartphones is increasing, so do the fondness for mobile apps. Whether it is for messaging, shopping, or gaming- the current digital trends have persuaded us to be in touch with mobile applications always.
With this huge popularity comes huge competition; and to sets you apart from the competition continuous monitoring of your existing mobile app is a compulsion. From scrutinizing the user interface to adding new features, your application must go with the trend.
Consequences of inadequate or outdated app design
Time waste: 50% of mobile app developers spend their time in designing the app or changing the original design. So, a bad design takes time & effort and doesn’t offer the desired result.
Hamper the credibility: The poor app design obstructs user interaction with the brand. No or less brand interaction affects the business, and thus, the brand loses credibility.
Customer churn rate gets high: Too many navigations, broken links, or complex forms irritates users. If your app design is not intuitive, your business is likely to lose customers.
Financial loss: Besides, all the effort to make your app looks great and works phenomenally; every time you go for any UI designing changes, the expense grows.
When to redesign your app?
- When you get new data: it often happens as you find out more about your audience and market after launch, you are likely to make changes to your app. Gradually, too many changes muddle the look, and that’s when you need to revamp the design. You have to make sure that you have a good business reason to change the design as it is both time and money consuming.
- Cut the complexity: Had the market trends have changed since your app release? Your app is missing the trending features and also not 100% focused on customer behavior; it surely needs a redesign. Also, if your app takes more time to navigate from one option to other, you have to check the complexity of using the app.
- Users are struggling: Continuing the above point, if you see the users are struggling to interface with the app functionality and unable to get what they long for. Then you need to make sure that the users achieve the desired features. Otherwise, it decreases the retention rate.
- Outdated technology stack: If your app design makes it difficult to add new features needs more effort to continue supporting, you need to get rid of the obsolete technology stack.
- Consider user’s requirement: Depending upon the genre of your mobile app, take the positive feedback and requirement from your users. This helps in reshaping the design offering rich customer experience.
In short, you have to redesign your app:
- If your app rating is less than 3 stars or less
- If your app gets multiple discouraging reviews from users
- If problems are mentioned repeatedly on reviews
- If you get complaints emails and messages on social media
Will redesigning help?
Yes, redesigning is undoubtedly a great solution if your mobile app is not performing as expected. Revamping or updating the app offers the chance to include new technologies to surprise the users and boost engagement. Besides, your app helping to solve the existing challenges, it must follow the market trend to remain ahead of the competition.
How to properly redesign your existing mobile app?
Taking your redesign to the next level requires you to follow some precise steps.
- Study the analytics of the current version of your app. This helps to set clear goals both for conversion and micro-conversions. With the help of Google analytics or other tools, you need to keep track of active users, drop-off rate, or even activation rate (if any). The ratings and reviews over Google Play Store and App Store help you to know about user satisfaction.
- The user’s review can guide you with solutions as well. Based on analytics and user feedback, create customer journey maps for smooth user flows.
- Conducting a survey is also a great way to learn about what changes the majority of users want to see or do they need changes or not.
- Though you can leave the implementation of a new design for the app development team, but you have to check competitor analysis and trends.
- Many apps have a testing community to decide which features and functionality is working well. If you have a bunch of ideas, certainly you need A/B testing to understand which features users like the most.
- Remember, all these changes you are doing are for your customers and users so, it is your responsibility to update them about new changes. This, in turn, creates a better brand image fetching more loyal users for your app.
“You need to be proactive during the designing of UI. Making your app aesthetically pleasing is essential. Be it a cross-platform or native, your app should be interactive, attractive and user-friendly. According to statistics, first impressions are 94% design related.”- 7 tips that you can’t avoid to make your mobile app breath forever
Reference for designing app
Companies all around the world are experimenting with their app design depending on their industry. However, there are specific basic guidelines to keep in mind while starting with a dynamic and amazing looking mobile app.
Here’s a reference for designing apps for the two most popular mobile app platforms:
Tips for iOS: Focus on the layout that fits the screen, and the content is visible without zooming or scrolling horizontally.
Tips for Android: Material design is one of the top on-going designing trends. It can simplify your Android app usage journey.
Overall it may be said, growth driven design acquire more leads and take customers a long way. Also, you have to check that your redesign is aligned with other roadmap commitments. As it is said that every dollar invested in UX returns $10 to $100, and rectifying the problem from the beginning is cost effective.
Redesigning is always for improving app performance. It may look like creating an app all over again, but an excellent developed app comes with a higher retention rate and more sale.
It is recommended to start from wireframing itself for a better understanding of the changes. Take advice from our UI/UX designer for an amazing redesign of your existing mobile app.