Graphic web design is part of graphic design that mainly focuses on websites and software application designing. It involves a proper combination of computer programming, graphic UI UX designing services & techniques. A well-designed website incorporates highly accessible content, offered in an appealing way, through strong front-end usability & website back-end functionality.
Professional graphic web designers balance every marketing aspect of any website with graphic web design criteria. They ensure that their designs not only convey information accurately but are also adaptable to various platforms. For example, designers might use image extenders to modify or expand visuals when necessary, ensuring that the final product maintains consistency across different formats. In this blog, we will discuss the key responsibilities of web graphic designers and how they help businesses with futuristic designs.
What Does a Graphic Designer Do?
Technically, the job of an online graphic designer with rough design planning and ideas. The roles and responsibilities of professional designers usually depend on specific industry needs and requirements. Take a look at the key responsibilities of graphic designers:
1. Creating innovative designs: Professional graphic designers specialize in making visual designs that convey a particular concept or message. They are also experts in creating unique mobile UX designs for brochures, logos, packaging, websites, advertisements, and promotional products. To simplify creating flyers or promotional materials, graphic designers often rely on tools like DesignWiz, a powerful flyer maker designed to streamline the design process
2. Researching and analyzing the target audience: Before starting any design project, proper market research and analytics are necessary. Professional graphic designers usually research the entire market value and understand the demand of target audiences while designing.
3. Collaborating with team members & clients: Web design and development is a long process and proper coordination is important to keep the project streamlined. While designing, designers and UX & UI design experts strongly communicate and collaborate with clients & other experts such as copywriters, developers, marketing professionals, etc to meet all project requirements & align with marketing strategies.
4. Modifying & editing images: Image modification and editing both are integral parts of graphic designing. During the designing process, professional designers generally use several web designing software and tools like Visme to edit images and create a final design with ease..
5. Selecting typography, colors, and design layout: Another major responsibility of professional graphic designers is choosing the typography & design layouts for their project. They must have the proper knowledge and deep understanding of typography and color theory to ensure the final design is aesthetically functional, appealing, and pleasing.
6. Presenting final designs to clients: After creating a design, professional designers send it to the clients for approval. After receiving feedback they can start a further design process if any modification is required.
7. Managing several projects & meeting deadlines: Skilled graphic designers effectively manage multiple design projects and complete them on time. They know how to handle their work schedules to meet project deadlines successfully.
8. Following the latest market trends and demands: Along with designing websites or logos, professional graphic designers also stay up-to-date with the latest graphic design trends for 2026 and market demands to ensure that the product they design meets all current market standards. Utilizing tools like AI logo generator aids them in incorporating modern design elements and fulfilling the evolving preferences of consumers.
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Apart from these tasks, designers also have different job roles and responsibilities such as
- Consulting with clients to determine the project scope
- Giving advice to their clients on project strategies to reach the target audience
- Coordinating clients with several design strategies and solutions
- Creating images that address a product or send a message
- Developing audio/video and graphical content for product illustrations
- Focusing on changes & modifications suggested by the clients in order to make the final design
- Review every design and instantly fix errors if they found
Must Have Skills Of A Graphic Web Designer
There are several technical and transferable skills that every professional graphic web design expert should possess. Some of the top-notch designing skills include:
- Attention-to-detail
- Audience targeting
- Color theory
- Ability to work under pressure
- Web development
- Typography
- Interactive media
- Coding & programming
- Branding & advertising
- Ability to project balancing
- Master time management
- Problem-solving skills
- Strong communication & interaction skills
- Consistency maintaining ability
- Emotional intelligence
- Collaboration skills
- Ability to follow trends and branding guidelines
Some of the important tools used by professional graphic designers include:
| Tools | Description |
|---|---|
| Adobe Illustrator | This is a feature-packed vector graphics editor that allows you design logos, sketches, icons, typography & complex illustrations |
| Affinity Designer | A professional vector graphics editor designed by Serif for iPadOS, macOS & Microsoft Windows |
| Adobe Photoshop | One of the most powerful raster graphics editor to create fantastic images, paintings, graphics & 3D artwork |
| Canva | An easy-to-use online graphic design tool that helps to create innovative posters, photo effects, documents & other visual content. |
| Adobe InDesign | This is an industry-leading layout designing software for making digital brochures, business cards, etc. |
| Figma | This is a collaborative software application used to create interface designs, logos, illustrations and much more |
Types of Graphic Web Designers
As we know, graphic web design is a creative and diverse field, it uses visual content to communicate new ideas, open opportunities and solve problems. Based on the job responsibilities, skill sets, and specialities, web designers are divided into 7 types:
1. Branding & identity designers: These designers use strategic approaches to develop brand elements that communicate a company’s identity. They specialize in creating logos, packaging, and other visual assets that build brand recognition. Whether you’re creating a flyer or need to create a brochure that reflects your brand’s identity, branding designers ensure consistency across all platforms.
2. UI/UX designers: These design experts mainly focus on designing for iOS & Android apps, creating user experiences of digital content such as mobile applications, websites, etc. UI/UX designers aim to create very engaging & intuitive interfaces that will help users interact with digital products.
3. Web designers: These designers professionally design fully-functional and visually appealing websites and web pages. They mainly focus on typography, and design layouts and use advanced tools to make the website unique and feature-rich. Web designers often work with developers, copywriters, and marketers to ensure that the design meets all industry standards.
4. Print designers: These designers often work in a fully digital format to design a product printed on different materials such as paper, cloth materials, plastic, ceramics, etc. Print designers also specialize in making brochures, business cards, and packaging products and they use professional printers to make the products very appealing.
5. Motion graphic designers: These designers especially work with videos, animations, audio-visual effects, and other graphics to create digital content for different media like televisions, films, and the internet. Motion graphic designers also work on several projects like animated advertisements, title sequences for television shows & movies, explainer videos, etc.
6. Environmental Graphic Designers (EGD): EGD is an emerging multidisciplinary design field that combines interior graphic design, lighting, architecture, art, and landscape. These graphic designers can effectively create visually appealing designs for physical spaces like museums, retail stores, & public stores.
7. Illustrators: They specialize in creating diverse visual designs & two-dimensional art for magazines, books, web pages, advertising campaigns, and other mediums. Illustrators often focus on a specific style of illustration design like medical illustrations, children’s book illustrations, product illustrations, storyboard illustrations, etc.
Web Design Vs Graphic Design – Key Comparisons
The web design process usually encompasses too many skills & disciplines to create and maintain a beautiful website. On the other hand, graphic designers follow a method of problem-solving & visual communication by using illustration, typography, and images. Have a look at a complete comparison of the graphic and web design process.
| Sr.No. | Web Designing | Graphic Designing |
|---|---|---|
| 1 | Web designers focus on all fragments of web design functions | Graphic designers work on creativity & focus on artistry |
| 2 | Sometimes web designers work with front-end developers to transform or modify the design with functional code | Graphic designers make innovative visual concepts with the help of software systems |
| 3 | Web designers efficiently create entire websites, UX designs, UI designs, web pages, call to action (CTA) buttons, etc | Graphic designers create posters, magazines, logos, printed materials, marketing materials, children’s books, vehicle wraps, brochures, etc |
| 4 | Visual focus of web designing is limited by the screen | Visual focus of graphic designing is more strong and intuitive |
| 5 | Web designing is a dynamic medium which is highly flexible & has power to adapt & modify | Graphic design is a static solution where a design is physically printed and only little changes can be done. |
| 6 | Web designing makes web pages more interactive and allows users to navigate pages, click buttons, play videos, etc. | Graphic designing is less interactive than web pages. You can touch or view but can’t navigate or alter the design |
| 7 | Web designing involves server applications, back-end development, third-party resource support, network signals, and more | Graphic designing relies on different medias and printing |
Web Designer Vs Web Developer – Key Differences
Web designers and web developers both work together and play a vital role in the entire web development & maintenance process. However, in terms of skills, creativity, and job role, they have huge differences. Key differences between a website designer and a developer include
| Sr.No. | Factors | Web Designers | Web Developers |
|---|---|---|---|
| 1 | Creativity | More creative than developers | More technically skilled than designers |
| 2 | Elements | Designers focus on aesthetic elements | Developers focus on developing user-friendly websites |
| 3 | Concept | Turn unique concepts into appealing web designs | Turn design concepts into fully functional websites |
| 4 | Functionality | Designers mainly focus on design functionalities of a website | Developers use different tools and techniques to make a website technically functional |
| 5 | Interface | Designers create a website’s style and functional concept based on UI/UX, and visuals | Developers focus on the viability of a concept from a technological & financial standpoint before they move on to advanced website coding |
| 6 | Skills | Designers have more creative skills and technical expertise | Developers have more technical expertise and skills than creativity |
| 7 | Types | UI/UX designers Graphic or visual designer | Front-end developers Back-end developers Full-stack developers |
| 8 | Tools they use | Adobe Photoshop Illustrator Sketch Figma DreamWeaver |
HTML CSS JavaScript PHP Python Ruby jQuery |
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Final Words
From designing logos and websites to creating brochures & business cards, graphic designers are constantly delivering unparalleled UI UX designing services in several industry domains. They always keep up with the latest design trends that help to take your brand to the next level. Professional designers also ensure all functional & visual aspects are strongly covered and designs they create meet all expectations. Would you like to know more about web and graphic design? Get in touch with our experts.
FAQ’s
What is graphic web design?
Graphic web design is the process of creating several visual contents such as logos, illustrations, brochures, website design, 3D graphics, etc. Professional designers use multiple software applications and tools to create a variety of designs to meet project needs.
Is there a difference between a graphic designer and a web designer?
Graphic designers mainly focus on making logos & visual content such as posters, magazines, brochures, and book layouts. On the other hand, web designers are employed to create application and website design layouts.
What are the 8 types of graphic design?
8 major types of professional graphic design include:
- Web design
- Animation & motion graphics
- Advertising & marketing design
- Illustration
- UI & UX design
- Packaging design
- Game design
- Publication & typographic design
What are the 3 types of web design?
3 most common types of web design include:
1. Static website design
2. Dynamic CMS website design
3. eCommerce website design
Anand Mahajan
