10 Best E-Commerce Platforms for Indian Businesses in 2025 

The world of online buying in India is big and keeps getting bigger. From big cities to small towns, people are using the web to buy all sorts of things, clothes, food, gadgets, and even what they need every day. The increase in UPI payment, fast delivery and social procurement is increasing in the Indian e-commerce market in 2025.  

To start your online store or improve an existing one, it is necessary to choose the best e-commerce site.  

Why?  

The decision you choose will have an impact on how easy it is to set up your store, manage finance, handle distribution and provide a pleasant purchasing experience to your customers. 

As we look to 2025, big changes are coming to Indian e-commerce, faster mobile experiences, help for local languages, ONDC additions, options of AI development, and selling on social media. So, it’s very important to choose a place that fits your shop now and can deal with what will come.  

In this post, we have put together a list of the 10 best e-commerce sites for Indian shops in 2025. No matter if you are new, have a small shop, or run a big brand, you will find a top pick here. 

Factors to Consider Before Choosing an E-Commerce Platform 

Though it’s fun to open an online store, picking the best e-commerce spot is key. See it as the base of your web trade.  

If your basis is strong, your store will run fine, attract more customers and grow over time. But if it does not weaken or fit your business requirements, you may need to face problems later that can slow down your business or cost money. 

In India nowadays, there are a lot of possibilities, making it simple to become confused. Although every platform claims to be the greatest, not all of them are suitable for you. This is why it is necessary to understand what the characteristics are before you make your choice. 

Here are some of the most critical factors you should always consider when choosing an e-commerce development service: 

Ease of Use 

You don’t have to be a technical expert to run your internet store, because not everyone is. An effective e-commerce platform should be the right one for both you and your customers, and it should be easy to set up and maintain.  

Choose a platform with vague options for user-friendly dashboards, drag-and-drop, and order administration, as well as adding products and processing payments. 

Payment Gateway Integrations (UPI, COD, etc.) 

In India, people love different payment options from UPI and debit cards to credit cards and even Cash on Delivery (COD). Your platform must let lots of safe pay options available, so buyers can pay as they like. The more easy & safe it is to pay, the more they will buy. 

Customisation Flexibility 

Your web app must match your brand’s style & feel. It may be in the way it’s set out, the product pages, colours, or the words you use. You should be free to change your shop as you wish. A good e-commerce site lets you add new parts, switch up your style, and link apps from others as your shop gets bigger.  

Logistics and Shipping Support 

Quick and good shipping is key to happy customers in India. So, it’s key to choose a place that links up well with known courier firms and shipping pals. Some sites also have built-in ways to move things, live tracking, and ways to handle orders to make your work easy.  

Scalability and Security 

Your online sales page should be able to handle more visitors, large orders, and a wide range of products without malfunctioning or slowing down your business. At the same time, it has to provide reasonable safety to keep customer info, payment details, and key business data safe. Look for sites that give new updates, SSL papers, data hiding, and simple save choices.  

In short, the best e-commerce website is not just starting your online store; it is creating a business that is safe, easy to drive, and to grow. Think of these things while picking up one, and you will be on your way to doing well. 

10 Best E-Commerce Platforms for Indian Businesses in 2025 

The Indian e-commerce scene is growing fast. From tiny craft makers to large shops, all want to sell online. But to have a hit online store, you must use a strong and sure base to build on.  

Let’s look at the top 10 e-commerce spots for Indian firms in 2025, each of which gives cool tools to help you manage and expand your online store with ease.  

Hostinger Website Builder 

Website: https://www.hostinger.com/in/ecommerce-

Why is it so popular? 

Hostinger Website Builder is a popular choice for launching online stores quickly, especially for small businesses and creators in India. It combines an AI-powered setup with easy store management, helping users start selling products or services without technical skills.

 

Key Features: 

• AI tools for product text, logos, and SEO.

• Accept payments with 100+ methods and no extra fees.

• Manage orders, stock, and shipping in one dashboard. 

• Built-in tools for emails, discounts, and reviews .

• Help available 24/7 when you need it.  

Best for: Small businesses, creators, and entrepreneurs who want an affordable, AI-powered ecommerce solution with everything included in one platform. 

WooCommerce 

Website: www.woocommerce.com 

Why is it so popular? 

If you have a WordPress website or blog, WooCommerce is ideal to make it an online shop. It’s free to use and very flexible, letting you have full power over how your shop looks and works.  

Key Features: 

• No cost to add it (you just pay for hosting and extra parts)  

• Let you use UPI, Razorpay, Paytm, and COD for payments  

• Tons of free and paid add-ons for more functions  

• Total control of your website look, SEO, and the buying steps  

• Links well with Indian delivery help  

Best for: Companies that want complete custom looks and already have WordPress.  

Magento (Adobe Commerce) 

Website: business.adobe.com/products/magento 

Why is it so popular? 

Now known as Adobe Commerce, Magento development is a strong tool for medium to large firms. It can handle a lot of products and is great for firms with many store setups.  

Key Features: 

• Let you have many stores and speak many languages  

• Better ways to keep track of stock and orders  

• Safe ways to pay (UPI, NetBanking, COD, and more)  

• Themes and add-ons you can change a lot.  

• Good data safety and backup choices  

Best for: Big businesses, top-level brands, and firms with many people coming to their site.  

Wix eCommerce 

Website: www.wix.com/ecommerce 

Why Is It So Popular? 

Wix is famous for its easy site maker. Its online shop version lets you set up a store fast with pretty UI/UX designs.  

Key Features: 

• You can drag and drop things – no need to know coding  

• Over 500 free designs  

• Works with Razorpay and PayU  

• The site looks good on phones  

• Tools for SEO and social media ads  

• Built-in stock control  

Best for: Small firms and new learners who like a simple, fun way to build. 

Zoho Commerce 

Website: www.zoho.com/commerce 

Why is it so popular? 

An Indian brand built for Indian businesses, Zoho Commerce offers reliable and easy eCommerce solutions along with CRM and business tools. 

Key Features: 

• Easy product and inventory management 

• UPI, COD, and card payment integrations 

• Invoicing for GST and managing taxes 

• Connectivity with other Zoho products, including Zoho Books and CRM 

• Marketing tools like abandoned cart recovery 

Best for: Indian SMEs and growing startups. 

Dukaan 

Website: www.mydukaan.io 

Why is it so popular? 

Dukaan, one of India’s quickest eCommerce spots, is built for local shop owners, folks working from home, and one-person minds ready to sell on the web now.  

Key Features: 

• Make a shop in just 30 seconds.  

• Easy, phone-friendly store maker.  

• UPI and COD are ways to pay.  

• Track orders and deliveries.  

• WhatsApp ads mix-in.  

• Low cost.  

Best for: Local shops, small stores, and home-run business folk.  

ONDC API Integrations 

Website: www.ondc.org 

Why is it so popular? 

ONDC (Open Network for Digital Commerce) is an idea from the government of India to make online selling just and open for all. It lets firms sell goods on many marketplaces with one open system.  

Key Features: 

• Links your shop to many e-commerce systems  

• Low fee rates compared to private marketplaces  

• Helps local and very local sellers  

• API-based links with moving and paying gateways  

• Aids small and mid-sized businesses in competing with big names  

Best for: Local shops, new small firms, and small businesses looking for low-cost online selling options. 

Instamojo 

Website: www.instamojo.com 

Why is it so popular? 

Initially a payment gateway, Instamojo now provides a user-friendly eCommerce store builder ideal for Indian small sellers. 

Key Features: 

• Free online store setup 

• Supports UPI, Paytm, cards, and NetBanking 

• Digital product selling option 

• Built-in shipping and courier integration 

• Simple product catalogue management 

Best for: Small home-based enterprises, freelancers, and sellers of digital products. 

BigCommerce 

Website: www.bigcommerce.com 

Why is it so popular? 

BigCommerce is a global platform that’s now gaining popularity in India for its scalability and powerful tools for larger online stores. 

Key Features: 

• Supports multi-currency and international shipping 

• Integration with Indian payment gateways 

• Customisable themes and store layouts 

• SEO tool and advanced analytics 

• High security and uptime 

Best for: Mid-sized and large businesses with expansion plans. 

Squarespace Commerce 

Website: www.squarespace.com/commerce 

Why is it so popular? 

Why people like it: Many know Squarespace for its fresh, cool site looks. It has a smooth online shop system for selling items.  

Key Features: 

• Great-looking themes  

• The store works well on phones  

• Connects with UPI and Razorpay through other apps  

• Tools for SEO, social media, and emails  

• Easy to handle stock and orders  

Best for: Art people, fashion names, and those who sell life stuff.  

Comparison Table: Features & Pricing Overview 

Picking the top eCommerce site can be hard with lots of choices out there in India now. Each one comes with its costs, pros, and cons. Some are cheap and great for new users, while others fit big or growing firms that need high-end tools.  

Here is a straightforward comparison chart that provides a summary of the salient characteristics, advantages, disadvantages, and initial pricing of the top ten e-commerce platforms for Indian businesses in 2025 to assist you in selecting the one that is most appropriate for your company. 

Why Choosing the Right Platform Matters for Indian Startups and SMEs? 

It’s now easy to start an online business in India. You can sell from home pickles to new clothes, set up a web app & sell to folks all over the land or the world.  But there’s one thing lots of new business heads miss: how well your online store does depend a lot on Android/iOS platform you pick.  

For Indian new firms and small to mid-size firms, picking the right eCommerce platform is a key business call you’ll make. It’s not only about making a site, it’s about setting up a smooth, sure, and nice shopping feel that aids your business in growing.  

Let’s see why this pick means so much:  

How Easy or Hard It Is to Run Your Shop Depends on 

Not all business heads know tech, and that’s okay. Some online shop tools are made for new folks, while others call for tech know-how and help from developers.  

Example: 

• Dukaan or Wix eCommerce are great for those who like a simple, no-code start.  

• Magento (Adobe Commerce) is good for big firms but needs a tech team. 

Choosing a hard platform when you lack the skills or help to handle it can make each day tough. That’s why making it easy to use is key when you’re starting or a small to medium business.  

Payment Options Must Match What Indian Customers Prefer 

Indian shoppers love variety in payment methods. From UPI and Paytm to COD and debit cards, offering the right payment options increases your chances of making a sale. 

Sites like Shopify India, Zoho Commerce, and WooCommerce let you add UPI, NetBanking, and well-known wallets fast. Some, like Instamojo, also allow you to sell things online and get money right away.  

If your site can’t do this, you might lose buyers when they are ready to pay. 

Smooth Logistics and Shipping Support is a Must 

One of the top issues for Indian small firms is sending goods fast and with care. Good ties in logistics can set your web app up or down.  

Sites such as Shopify India and Zoho Commerce help with their built-in mail aids, using courier groups like Shiprocket, Delhivery, and Blue Dart. They let you track orders & tell your buyers new stuff on their goods. 

To pick a platform with no proper logistics will make you do all work manually. This can be too much as your orders go up.  

Your Store’s Look and Feel Affects Sales 

It’s true, folks often judge a book by its cover. The same goes for websites. A neat, good-looking, and easy-to-use site makes people trust it, and they might want to buy more.  

Wix eCommerce, Squarespace Commerce, and Shopify India have lovely, set designs that you can change up with no need to code. But if your site doesn’t let you play around with the design much, you might find it hard to make your store pop.  

Scalability Matters as Your Business Grows 

All new companies want to grow big. When your business gets bigger, you’ll need a system that can take more people, more items, and more sales, without breaking or slowing down.  

Magento (Adobe Commerce) and BigCommerce are made to grow big, while systems like Dukaan or Instamojo are good to start small but need to be made better later.  

If you choose a system that can’t grow with you, moving to a new one later might cost a lot and get tricky.  

Data Security is Crucial 

When you have an online shop, you collect private data from buyers like where they live, their phone numbers, and how they pay. It is not just a choice to keep this data safe; it is your job.  

Top platforms such as Shopify India, Zoho Commerce, and BigCommerce provide SSL certificates, secure transactions, and regular security updates to keep your store and customers safe. Picking a platform with poor security puts your business and your customers’ trust in danger. 

Marketing and SEO Tools Can Boost Your Sales 

Just opening your store isn’t enough; folks have to find it as well. A good online store platform should have marketing help built in, like help with search rankings, ways to work with social sites, and tools for email ads.  

Places like Shopify India, Wix eCommerce, and Zoho Commerce give you these things to help you push your store and pull in more buyers.  

Without such tools, you have to pay more for outside help, and that can use up a lot of a small shop’s money fast.  

Sphinx Solutions: Your Trusted E-Commerce Development Partner 

Nowadays, if you sell things, you need to be online, not just as an option but as a must. If you are starting up or are already set, picking the right help to make your web application matters a lot. It needs to be easy for you, safe, and fit for people in India. That’s where Sphinx Solutions can help, with smart, fair & right web app aid. 

At Sphinx Solutions, we don’t just have one way to do things. We are eCommerce Development company that make web apps that meet what you want, what your buyers need, and what’s going on in the market.  

We set up apps that work well on phones, take UPI & COD, help with moving goods, and hook up with ONDC, all to make sure your shop runs well and grows well. Our skilled group also makes your shop good for SEO and easy to grow, making it simple for both you and your customers.  

With more than 15+ years in the industry, a strong help group, and a deep knowledge of the Indian market, Sphinx Solutions is a known, trustworthy name for eCommerce development in India.  

Also, we have eCommerce Cost Calculator where you can get an estimate cost of the eCommerce app which can help in planning your budget. 

No matter if you want a shop in Shopify, need WooCommerce, or want something entirely made to suit your business, we’ve got your back to take your idea and make it a winning web app.  

Conclusion 

Picking the right online sale site is key for any Indian firm wanting to start selling online in 2025. There are many top picks out there, like Shopify India, WooCommerce, Instamojo, and ONDC. It’s all about finding what fits your firm’s needs, cash, and plans.  

And when it comes to making, changing, and keeping up your online shop, having a good team with you makes a big difference. That’s why firms all over India rely on Sphinx Solutions to make their online sales dreams into big, easy-to-use, and growable online shops.  

So, if you’re starting or want to make your current online sale site better, now’s the best time to look at your choices and team up with pros who know the Indian market. Let’s make something big together!  

FAQ’s: 

Q1. What are the best E-commerce platforms in India? 
Some of the best e-commerce platforms in India are Shopify India, WooCommerce, Magento, Wix eCommerce, Zoho Commerce, Dukaan, and ONDC integrations. The right one depends on your business size, budget, and technical needs. 

Q2. Which E-commerce platform is best for small businesses? 
For small businesses, Dukaan, Instamojo, Wix eCommerce, and Shopify India are great options as they’re affordable, easy to set up, and offer UPI, COD, and shipping support for Indian sellers. 

Q3. How much does it cost to build an e-commerce site? 
The cost of building an e-commerce site in India starts from around ₹500 per month for basic platforms like Dukaan and can go up to ₹2,500 or more per month for advanced platforms like Shopify or Magento, plus development and hosting charges. 

Q4. What factors should I consider when choosing an E-commerce platform? 
Look for ease of use, payment options (like UPI & COD), customization flexibility, logistics support, scalability, security, and marketing tools when selecting the best platform for your business. 

Q5. What support and resources are available for E-commerce platform users? 
Most platforms offer customer support, help centers, video tutorials, developer communities, and documentation to help users manage and grow their online stores easily.