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Providing players an easiest way to connect and play with each other, this is a unique concept to structurize the unorganized sports community in India.


Conceptual theme, vibrant colors and design that prompts results

With increasing age and increasing responsibilities people although interested give up their passion of enjoying sports. GoSportify is a unique concept that rejuvenates sports passion in people by allowing them to connect with likeminded people, challenge for a game or two and relive the experience of playing games.

Since the business concept was unique, we wanted the website to have coherent and unified identity. With different sports, different venues, it was a great challenge for our developer team to bring together a range of disparate venues under one visual field. At the same time ensuring voices of all these categories and venues stay and can be heard individually.

We refurbished the complex many times often with identity update running in tandem to get desired results.

Scan the Chocolate Cover

Complex information bundled together in most engaging manner

The client wanted to bring team games like cricket, football, basketball, volleyball and hockey, the website also gives users options to choose from among six solo sports like snooker, tennis, badminton, squash, pool and table tennis under the radar of GoSportify.

Client challenged us to create an interface that would allow new members to create profiles that are comprehensive and detailed in terms of gauging aptitude of each individual player. We accepted the challenge by creating a self-rating system that categorizes members as rookies, average, skilled, semi-professional and professional, based on their proficiency in sport-specific skills.

Created trust amongst members by facilitating depth of interaction

Encouraging users to be vulnerable accelerates the achievement of both the motive behind the web interface and the UX goal of building trust. Members cannot only update their profile easily but with equal ease, they could browse profiles of other members and teams to challenge.

Event and Venue organizers can register in this site as well to organize a sports event for members and venue organizers can advertise availability, rent and amenities of a particular venue.

The website has a consistent design and a neutral use of white space; still it feels that website fails to connect with users. However, this turned out to be an unconventionally brilliant idea to attract users and get some action done from them. Sometimes it is a great idea to break the rulebooks and achieve results in the most meaningful way as we achieved in this website.

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